Monster Cable to Kickoff CE Pro 100 Integrators Summit

Industry leader to help integrators improve their sales processes and approach during kick-off event

October 28, 2009 – Monster Cable, the world’s leading manufacturer of high-end cables, AV accessories, and power conditioning products, will sponsor the Kick-Off Presentation & Reception at the CE Pro 100 Integrators Summit. The second annual event will take place at the Hyatt Regency Century Plaza, November 2 – 4, 2009.

“The CE Pro 100 Summit affords Monster Cable the unprecedented opportunity to spend 3 days exchanging ideas and best practices with the best of the best custom integrators in North America. I don’t know of any event like it anywhere,” says Noel Lee, Head Monster.

The Kick-off Presentation & Reception will feature Mike Moore, co-founder and president of Making Customers, Inc. and creator of New Home Retailing and Finished Home Design. In his presentation, “Making Customers,” Mike will discuss the relationship that exists today between companies, salespeople and consumers, how businesses created this relationship and how to heal it to best serve the businesses of the attendees.

“I’m excited to be a part of the CE Pro 100 Summit and share with attendees an introduction to the executive leadership, sales management and sales process needed to make customers, increase sales and grow business,” says Moore.

In a case study, Moore will share how to implement technology, including a live example demonstrated through an online catalog of Monster products, into the sales process to market to builders and homebuyers.

Monster will hold six boardroom presentations and meet one on one with over 70 dealers in addition to its sponsorship of the Kick-Off event. The presentation and reception will be held from 5:30-8:00 on Monday, November 2.

The CE Pro 100 Integrators Summit, produced by AE Ventures for CE Pro magazine/EH Publishing, brings together custom electronics industry VIPs for executive-level education and vendor/sponsor meetings. For more details, visit www.cepro100summit.com or contact Shannon Murphy for sponsorship opportunities at 508-618-4224, smurphy@ae-ventures.com.

About EH Publishing
EH Publishing is an integrated media company, producing market leading publications, events and e-media for the technology and construction industries. EH media products provide cutting-edge information to millions of professionals and consumers worldwide. Specific markets served include consumer and custom electronics, information technology, house of worship, robotics, and homebuilding.

About AE Ventures
Association Event Ventures is focused on developing and managing new events, e-media, publications and research products for associations and other third parties. AE Ventures offers its partners opportunities to launch strategic, high-quality media products aligned with their missions at a minimum financial risk.

Contact
Nancy Franco
Vice President of Operations
nfranco@ae-ventures.com
508-618-4225